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WHY SHOULD I SHOP SMALL THIS HOLIDAY SEASON?

Think big, shop small!

Farm to Table Main Course - All Photo Credits to Wonderland Studios LLC

Peggy Phagan with Gallery 115.


What does Shop Small mean to you?

This holiday season, we hope that you Shop Small, in the biggest way. A vibrant local shopping scene is nothing without its customers. Mark your calendars for Holiday Open House, Small Business Saturday, Pink Friday, and other in-store events. Take the time and think about what it means to you and how it could impact your community when you shop small this holiday season. Check out our list below of just a few reasons that may encourage you to shop small.


Support Your Neighbor

We love that downtown Madison is vibrant and welcoming, so let's keep it that way! You can support your neighbor and their business by liking and following their social media platforms or by encouraging friends and family to shop local!


Keep Your $$$ Local

Live. Work. Play. all in Madison. By keeping your money local, you are helping to sustain local jobs and services. By shopping locally, you know exactly where your money is going and see the jobs you are helping to support. "Every $100 spent locally, at least $68 of that stays here."

(Sourced from Indiana Office of Community and Rural Affairs - Civic Economics - Andersonville Study of Retail Economics)


Build a Strong Community

Madison is a business hub and so much more! It takes a village to maintain our authenticity and we are proud of that! Continue to give back and lift up your community by shopping locally.


Sustain Local Jobs

Over 1.2 Million jobs are supported by small businesses in Indiana! A business relies on its staff to bring consistency and ease to customers. Support this growth within Madison!

(Sourced from Indiana Office of Community and Rural Affairs - 2021 Indiana Small Business Development Center Annual Report)


Enjoy the Community You are Contributing Too

Do more than shop! Show up to those grand openings and support these entrepreneurs. Celebrate downtown Madison with your friends and family by taking them to your favorite eateries and boutiques. Show off your pride and support






We can't wait to see you in downtown Madison!



Madison Main Street Program

Austin Sims

Executive Director

austin@madisonmainstreet.com, 812-274-0385




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