Discovering Lace on Main

Madison Main Street Program
Apr 28
2 min read

Downtown Madison Women's Boutique

Photo Credit to Samantha Turner

Located in the heart of the Trolley Barn Shops at 719 W Main Street, Lace on Main is your go-to boutique for women’s gifts, fashion-forward finds, and a perfect treat-yourself-shopping-day!

Photo Credit to Caylee Gresham.

Owned by Laci Schirmer, Lace on Main officially opened its doors in April 2022. But Laci’s creative journey began much earlier. “I’ve always enjoyed crafting of some sort,” says Laci. “I started out making bows, bibs, and pacifier clips when I had my daughter, and then got into making shirts.”

Her hobby turned into a side business when she opened a booth at Old Court Days and local craft fairs, until her dream of opening a boutique downtown finally became a reality.

Photo Credit to Caylee Gresham.

When you walk into the Trolley Barn, you’ll spot Lace on Main’s window showcasing stylish, in-style fashion. Inside the boutique you'll find a carefully curated selection of gifts, clothing, and accessories perfect for every lady in your life or just for you.

From cozy sweaters to fashionable tank tops, comfortable athletics to trendy jeans, Lace on Main carries top brands like Risch, Zenana, HYFVE, and KanCan, all affordable and high-quality. You’ll also find seasonal favorites and pop-culture-inspired pieces that keep your wardrobe fun and fresh.

Photo Credit to Caylee Gresham.

Looking for the finishing touches? Lace on Main has you covered with sunglasses, anklets, hair clips, koozies, and more! Accessorize your outfit with fanny packs, purses, sandals, and headbands, all in one stylish stop!

Photo Credit to Caylee Gresham.

The options are endless, and the vibe is always welcoming. Whether you’re shopping for a gift or a little something for yourself, make Lace on Main your next destination!

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