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Have you heard of Vendor Visits but aren't sure what that term means? In this week's Farmers Market Friday we're doing to dive into what a Vendor Visit is, what it means for both Vendors and Customers and why they're so important to the Madison Farmers Market!

The Madison Farmers Market is a producer-only market which means the products you find within our market are high-quality products made, raised, grown, and baked by our vendors.

Part of a vendor's commitment to participating in our market is that all vendors are required to have a "Vendor Visit". These visits have three main purposes:

  1. To verify a vendors producer-only status of the products they bring to our market

  2. To obtain marketing materials in the form of photographs and answers to questions regarding their products and business

  3. To get to know our vendors better

We believe strongly in our vendors, their products, and their businesses and completing Vendor Visits is one way for us to be able to learn more about them in order to help you get to know them better.

During a Vendor Visit two individuals who are either members of our Farmers Market Committee or the Madison Main Street Program Board visit a Vendors "site". This could be their farm, home, or commercial kitchen space. Vendors talk to us about their products, their location, their process, and more as they help us learn more about their business. We take photos to use for marketing materials and ask them questions to learn more about their stories. As the Madison Farmers Market has only been under the Madison Main Street Program umbrella for just over a year, we know we have plenty to learn and these visits have been so helpful to us all!

Over the next few months, as we complete our Summer Market season and enter our Winter Market season, you will see Vendor Highlights shared here on the Farmers Market Friday blog posts and on our Facebook and Instagram social media profiles.

We encourage you to read these stories and get to know our vendors better!

You'll have a chance to meet Megan Ayers of Unvarnished Farm to learn how she began farming and what motivates her to maintain a no-till farm and focus on regenerative agricultural practices.

You'll meet Belinda Vernon of Finding Time and learn how her business was started across the country and came to Madison as well as how she creates her product and plans for both weekends at the Madison Farmers Market and prepares for Madison Chautauqua.

and, we can't wait to introduce you to Kenton and Logann Mahoney of Mahoney Hoosier Home & Gardens and for you to hear more about what got them started in farming, Logann's interest in baking, and how they are excited to raise the next generation on their farm.

We know that as you learn more about these vendors, you'll come to understand the passion they have for their businesses and for supporting their local community by participating at the Madison Farmers Market.

We can't wait to see you on Broadway!

Madison (IN) Farmers Market

Summer Market Season

8 am - 12 pm


Rain or Shine - Producer Only

Madison Main Street Program

Gina Johnson

Farmers Market Manager



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