Although each committee plans and activates its own projects, all of the committees work together for the common goal of enhancing Madison’s Main Street commercial district through transformational strategies. We also work closely with other key organizations such as the City of Madison, Visit Madison, the Chamber of Commerce, JCDIC, Historic Madison, Inc. and the Madison Area Arts Alliance.


Last year, over 85 volunteers donated over 6,500 hours of their time to help Madison’s Main Street commercial district thrive.


View a committee's past projects and future initiatives, by clicking on them below.

  • Business Growth & Development


    The Business Growth and Development Committee’s mission is to create a climate in downtown Madison where businesses can succeed and prosper. The committee focuses on locally owned businesses and entrepreneurs, and assists them through market-driven strategies that include providing information about the local market, identifying resources for business improvement, recruiting compatible and appropriate businesses, and encouraging public policies and incentives that support downtown business growth and commercial property development.


    Key 2016  projects included:

    • Supporting the America’s Best Communities plan for the Mulberry Street revitalization project
    • Establishing the first Business Recognition Awards for Outstanding Main Street Businesses
    • Assisting with the development of the enhanced new Farmer’s Market organization
    • Assisting with preparation for the Stellar Communities application
    • Serving as a consulting party for Project 421


    2017 Initiatives Include:

    • Helping to improve business web sites and hosting a social media workshop for merchants
    • Comprehensive market analysis for the Main Street district to provide valuable insight for current and potential new businesses
    • Creating a Business Location Guide
    • Sponsoring and coordinating the Main Street Advantage Business Plan Contest
    • Planning and hosting the second Main Street Loft Tour on October 7th, 2017
    • Continued support for our local Farmer’s Market
    • Provide support for arts-related business development
    • Work with the city of Madison to support the Main Street components of the city’s Comprehensive Plan






    The Design Committee works to enhance the physical elements of downtown while capitalizing on the unique assets that set the commercial district apart.  The Design Committee’s projects are wide-reaching and include things such as: the creation of pedestrian friendly streets for a more connected community; visual merchandising through the improvement of storefront window displays and signage; adaptive reuse of older and historic buildings; and improvements to Madison’s streetscape.


    Key 2016  projects included:

    • Initiating a Vacant Storefront Display program
    • Receiving a grant award of $10,000 from OCRA for the Mulberry Street Façade Improvement Project
    • Assisting with the America’s Best Communities project


    2017 Initiatives Include:

    • Enhancing the Vacant Storefront Display program
    • Continued work on façade and streetscape improvements for the Mulberry Street revitalization project






    The Organization Committee provides the framework that keeps the program’s financial health strong. They focus their efforts on securing funding for the Madison Main Street Program through the Friends of Main Street Program and by assisting in securing sponsorships and volunteers for various Main Street Program events, including Fourth Fridays and Music in the Park. They are the communication arm of the program as they are responsible for the program’s newsletters, the Madison Main Street website, and social media.


    Key 2016  projects included:

    • Hosting annual Wine and Cheese celebration in January to thank our members and recognize our sponsors
    • Increasing funding for the program through new memberships and new business sponsors


    2017 Initiatives Include:

    • Completing Merchant Survey project
    • Launching the new Madison Main Street website
    • Planning and coordinating two Meet and Greet events
    • Updating the Madison Main Street Bylaws





    Promoting Main Street takes many forms, but the ultimate goal of The Promotions Committee is to position the downtown commercial district as the center of the community and the hub of economic activity, while creating a positive image that showcases Madison’s unique characteristics.  This goal is accomplished alongside our downtown merchants as we host almost 20 events each year that draw people to our downtown district to shop, eat, play, and stay.


    Key 2016  projects included:

    • Hosting four (4) downtown concerts under the Music In The Park umbrella which drew over 4,000 people
    • Hosted eighteen (18) downtown events, including nine (9) Fourth Friday events from March – November.  Over 50 downtown merchants participated with extended store hours while residents and visitors enjoyed live music, free Trolley rides provided by the Madison Main Street program, and special activities.
    • Hosted Slice of Summer, Small Business Saturday, and Holiday Open House event


    2017 Initiatives Include:

    • Enhanced activities for Fourth Friday events with a greater focus on community driven activities
    • Establishing cross-promotional opportunities for downtown merchants
    • Developing fresh strategies to draw visitors and Madison residents downtown


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